TRSA recently got the results of our latest AdStudy® survey of July’s Textile Services. Now in our 101st year of monthly publication (as of September), the study findings give some clues as to why we continue to thrive.

The key factor is the audience we reach—presidents/owners, CEOs, vice presidents engineers, plant managers and other decision makers all value our magazine, including the advertising it provides. In the survey of 136 operator subscribers, nearly 60% said they agreed with the following statement: “The advertising in Textile Services educates and is an important part of the publication.” Thirty-four percent said they agreed ...