The past year since June 2007 has presented many challenges for business owners. The rise in fuel costs and the mortgage crisis are probably the two biggest factors that have business owners reevaluating how they spend their dollars. 
 
Think outside the herd 
 
Many business owners will approach difficult times conservatively. They may even reduce spending in areas like advertising or marketing. They are betting that when the economy turns around business will too! That’s just the opposite of what they should be doing. Why? Because today’s consumer of textile services is looking to do ...