As we begin a new year, it’s critical that you include advocacy in your planning on behalf of your company and the industry at large. This year’s all-important midterm elections for Congress could make a huge difference in the number of pro-business lawmakers in the U.S. House and Senate and their ability to pass laws that can impact your company’s bottom line.

TRSA’s Leadership and Legislative Conference this March 21-22 just outside Washington D.C. will provide us with an ideal opportunity to raise our industry’s profile among leaders in the nation’s capital. I hope everyone will attend this important event, which ...