Ever wonder what employees think of the messages you send regarding your company’s positions on public policy?

The Business Industry Political Action Committee (BIPAC) has conducted extensive research on this issue, and their findings are provocative. In a 2014 Market Research Study, it was found that current or former employers are the most credible source of information for an employee on political and public policy issues. Thirty-One percent of respondents cited the employer as the most credible source, whereas 28% indicated one of the two political parties, 16% cited labor unions. Only 3% said that the news/media was ...