In recent years, the American workplace has undergone a major transformation from formal to casual workwear. Numerous experts have predicted that this shift will continue to accelerate. In fact, one industry projection holds that by next year, 93% of all businesses will feature casual dress for employees. While the majority of companies today enjoy casual Fridays, many of them are moving to casual every day. When it comes to work apparel, one must ask, “In what state do I feel most comfortable?” 
 
Below, we explore savvy sales strategies for the casual market, courtesy of an interview with ...