APPEARA—Looking Good at 90

In today’s hypercompetitive business culture, it seems the only constant in life is change. 
 
That may be so, but a few things—and a few companies—have shown they’ve got what it takes to stand the test of time. For example, take APPEARA, a textile rental company based in Norfolk, NE. APPEARA is celebrating its 90th year in business. The company provides uniforms and other textile goods to businesses in northeast Nebraska, as well as customers across the state line in Iowa and South Dakota. 
 
Bob Dudley, a fourth-generation president and CEO, says the secret of ...

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