New views of the terms “green” or “sustainable” are working their way into the industry’s best practices. Previously, these words equated to environmental friendliness. The contemporary view broadens that scope.
 
If something “sustains,” it lasts for a very long time. An operation seeking to improve sustainability is wise to conserve better, so that when resources are scarce or otherwise too costly, the business can continue. But efficient use of water, energy and other supplies is just one technique among business practices that help ensure corporate survival and prosperity.
 
Similarly, “green” no longer refers only ...