Last year, Woody Ostrow, former TRSA chair and president at CleanCare, a textile services company in Pittsburgh that services the healthcare and food and beverage (F&B)industries, hired KB MarLytics, a local consulting firm, to analyze every account it had serviced over the past eight years. After just a few weeks, he says the amount of information he received was staggering.

“We now know how to call back on accounts, where we have higher concentration and market share, what areas to direct our salespeople to and the best accounts for us to service,” he says, explaining that the information was very ...