How big an impact do ‘soft benefits’ such as tuition reimbursements, drug/alcohol rehab counseling and holiday gifts (gift cards, hams, turkeys), have on employee retention?

"In addition to the tangible benefits we offer, we believe that soft benefits are some of what keeps our employees healthy and happy here at Paris Companies. By offering discounts on health club memberships, cell phone bills, and computer-purchase programs, we are able to help employees save their hard-earned money. We also believe that family comes first, so by offering additional benefits such as HSAs, flex time, and approved unpaid time off is helpful in our recruitment-and-retention initiatives. We encourage continuing education through tuition-reimbursement programs. This keeps the employee at the company without having to choose one or the other ...

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