Most businesses have Web sites. That’s old news. And many Web sites are old and need updating. Interactive capability is important. Videos. FAQs should be updated regularly. New product photos. Fresh look. And actual telephone numbers for contacts instead of just a form to complete. People still want to talk with people.
 
But, again, Web sites are old news: Effective marketing, but how do you drive customers and prospects there? For many companies, a Web site and yellow pages advertising is the extent of marketing. The rest is left up to the sales team.
 
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