Uniforms have always played an important role in extending corporate brand and image. They help organizations develop a customer-centered identity that represents its capabilities and spirit. Not only do uniforms provide employees with a sense of pride and identity, but they also allow them to be instantly recognized by customers as ambassadors of the brand and image. When designed well and executed as part of an integrated branding strategy, uniforms help enhance customers’ confidence and trust in the company while leaving a lasting impression well beyond the immediate interaction between employee and customer. Even the smallest detail of a uniform ...