TRSA is expanding its online footprint dramatically. TRSA’s social media advertising to linen, uniform and facility services customers and prospects to promote the industry’s virtues generated more than 800,000 views, interactions and impressions. We anticipate an even stronger performance this year, particularly with campaigns that will call attention to the Clean Green and Hygienically Clean certification programs, as shining examples of the fundamental economic, environmental or safety benefits to businesses that use the industry’s services.

While all of these monthly campaigns focus on one or more aspects of these fundamentals, many also serve to note the willingness of certified operators ...