TRSA recently mounted a two-week social media and remarketing campaign linking to a video that encouraged families to take moms to tablecloth restaurants on Mother’s Day (Sunday, May 9). The promotion recognized the importance of this annual celebration to the revenues of fine-dining establishments and the linen services that supply them.

Launched April 28 and run through Mother’s Day, the campaign was a landmark TRSA effort to reach linen, uniform and facility services customers. “This is the most engaging video we’ve run ads for in the industry,” said Jeff Wile, owner, Infinite Laundry, Coral Springs, FL. His agency has placed ...