As TRSA moves into its eighth year of certifying laundries Clean Green for their conservation practices, the certification brand name has evolved into a new meaning. While the “clean” part remains as much about hygiene as ever, “green” has become multidimensional. Recent outreach to linen, uniform and facility services professionals as well as industry customers reflects TRSA’s effort to portray certified companies as more than just environmentally friendly.

An intra-industry social media advertising campaign in March, “Why Get Clean Green Certified,” pointed out that achieving Clean Green certification prompts your company to improve sustainability by aligning its economic interests with ...