Clear Channel: Educating Hotel Customers Via Trade Media

TRSA President and CEO Joseph Ricci is now a regular columnist in the digital edition of Lodging magazine, having submitted six articles since March. His contributions earlier in the year concentrated on economic fundamentals that typically prompt hoteliers to choose outsourcing over operating an on-premise laundry (OPL): cost control and resource conservation. His most recent article (July) diverged from payables-reducing benefits, discussing guests’ perceptions of quality and sustainability regarding bed linen.

Ricci quoted from TRSA’s 2015 national survey of 700 consumers by pollster Fabrizio Ward, which indicated that when choosing a hotel, consumers prioritize other factors over sheets ...

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