TRSA’s Annual Conference got underway on Thursday, Sept. 10, with a pair of insightful educational sessions touching on international issues, as well as branding your business. 
 
The day’s program closed with a conference tradition, the yearly Chairman’s Reception and Dinner.
 
That morning, TRSA President & CEO Joseph Ricci welcomed attendees to the scenic Wild Dunes Resort in Isle of Palms, SC, the host hotel for the event. Chairman Doug Waldman updated attendees on the state of the association and outlined several initiatives TRSA is undertaking on the industry’s behalf.
 
The first ...