Stop for a moment and consider the many issues that challenge your business. I’ll bet you can quickly think of a number of concerns that could threaten your future and are largely beyond the control of any one company to fix. For example: water quality, environmental matters and workplace regulatory mandates from federal, state and local governments, to name a few.
 
Think a little more and I’ll bet you can come up with many areas where your company could benefit from joint action by your peers to make improvements and capture growth opportunities such as marketing the ...