How do you communicate the value of your certification to your current customers, as well as potential customers?
“Upon receiving the certification, we send a letter to our customers advising them of it while trumpeting our overall drive to minimize our environmental footprint.”
—Ron Graham
Director—Product & Service Innovation | K-Bro Linen Systems Inc. | Burnaby, BC, Canada
“Some prospects and current customers are very interested in green initiatives. When we tell them that we are Clean Green certified, they ask for a list of the criteria. We can then help explain some of the initiatives that we undertake to conserve energy and reduce waste. We communicate this message to both prospects and customers. We use the ...
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