While scores of TRSA member companies sponsor community-outreach programs, few that we’ve seen have generated the level of engagement and staff enthusiasm of the “Q Crew” initiative developed by Quintex, an industrial launderer in Winnipeg, Manitoba, Canada.

The Q Crew participates in community outreach programs, such as charity runs, “airplane pull” fundraisers, volunteer service at soup kitchens and more. Staff who participate in the programs receive matching logoed T-shirts bearing the company’s light-blue color scheme. They also receive paid time off to give back to the community.

David Quinton, a third-generation owner of the company founded in 1911 by Alec ...