TRSA has tapped Ryan Donohue, a national expert on healthcare consumer research, to deliver the keynote address at next month’s TRSA Healthcare Conference on Nov. 16-17 in Scottsdale, AZ.

Donohue is the director of program development for the National Research Corp., the largest surveyor of healthcare consumers in the U.S. Through his research findings, Donohue has authored several publications on the topics of healthcare consumerism, brand strategy and effective marketing tactics. His most-recent work is, “Considering the Customer: Understanding & Influencing Healthcare’s Newest Change Agent,” published by The Governance Institute. Donohue’s mission is to inspire and persuade hospital and health ...