TRSA continues to add value to its Clean Green and Hygienically Clean certifications by using “content marketing” to promote these credentials to linen, uniform and facility services buyers, positioning certified launderers as solution providers integral to addressing laundry customers’ major business challenges. These marketing efforts educate customers on these larger issues and call attention to the TRSA certifications.
 
“Content marketing” means creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience to drive profitable customer action. Instead of pitching specific products or services, these campaigns deliver information to help educate buyers ...