TRSA’s Marketing & Sales Summit, held in December 2018 at Caesars Palace in Las Vegas, concluded with a panel presentation titled “Identifying and Expanding Markets: Converting Non-Programmers.” The panel featured marketing and sales chiefs from four of the linen, uniform and facility services industry’s largest companies, including Jim Divers, director of sales and marketing, Alsco Linen and Uniform Rental Services; Ryan Flaherty, vice president of sales, marketing and business development, Aramark Uniform Services; Dave Katz, senior vice president of sales and marketing, UniFirst Corp.; and Bob Mitchell, senior vice president and chief marketing officer, Cintas Corp. TRSA President and CEO ...