While technology has created a fantastic array of new products and services—from i-Phones to Alexa (Amazon’s voice-activated computer), the flip side of these innovations is that they’re spurring market disruptions that can make or break businesses large and small. To illustrate this point, Forbes Editor-at-Large/Futurist Rich Karlgaard tells an old joke that’s relevant to any discussion of how companies can compete in an era of high technology.

“Two guys in the woods encounter a grizzly bear and one of them starts running. The other says, ‘Don’t run. That’s not what we’re supposed to do. You’ll never outrun the ...