During the recent inaugural TRSA Hospitality Conference keynote speaker Anthony Melchiorri, hotel fixer and host of the Travel Channel’s Hotel Impossible, discussed the importance of your personal brand, or what people think of when they hear your name. We all have a personal brand, positive or negative, and we should work to enhance and improve it. Melchiorri uses insightful stories to provide actionable steps to build and enhance your personal brand throughout your career.

Many of his concepts relate both to your personal brand and company brand including:

• Defining your brand
• Effectively using branding for success
• ...