Price objections are a daily reality for salespeople. Sales and Marketing Management Magazine has reported that two-thirds of sales managers believe selling value is the most perplexing problem facing salespeople. Textile service salespeople now are experiencing a new wave of price resistance. As we hear good economic news from other sectors of the economy, others, such as the restaurant industry, continue to lag. In a recent McKinsey report on the economy, food consumed outside of the home was dead last in 16 sectors studied for recovery. This means restaurants and related businesses are hurting. That, in turn, means that your ...