Customer Appeal—TRSA Unveils Consumer, B2B Market Research Report

Now available via www.trsa.org is the TRSA Market Recovery & Research Report, a resource that can guide linen, uniform and facility services operators to aid their messaging to prospects and customers through greater understanding of the perceived value of the industry’s services.

Data is reported from the 2021 focus groups and an online survey that collected findings from 1,000 U.S. consumers about their recent experience with businesses in the four major classifications of industry customers: F&B (restaurants), hospitality (hotel), healthcare (acute and nonacute) and industrial/uniform (all other). A business-to-business (B2B) quantitative online survey reached 200 decision makers in these four ...

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