Customer-Centered Selling

One of the most critical components of any Strategic Business Plan is the Retention of all current business.
 
This applies to lost accounts as well as attrition within our customer base. We must realize that our customers only have a limited number of dollars to spend on outsource services. Therefore, we compete with ALL outside services for those dollars. If the products and services we provide them are not considered critical to their success, we will be at the head of the line when they consider cost reductions or budget cutbacks. We compete, not only with other ...

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