If your company survived the COVID-19 pandemic that struck last year, the chances are that you now have an opportunity to grow your business by taking advantage of products such as hand sanitizer and other safety-related ancillary items that were on hardly any customer or prospects’ radar prior to March 2020.

“What seems to be happening now is a bigger appetite for products that weren’t necessarily there before…gloves, masks and PPE-type stuff,” says Jay Rasmussen, Minnesota regional manager, CITY Clean and Simple, Oelwein, IA. “Someone has to specialize in that with all these supply-chain challenges for COVID. It seems like ...