In today’s highly competitive markets across Europe, North America and beyond, textile services companies are looking for ways to extend their reach in markets that aren’t currently taking advantage of their services in sufficient numbers to meet the industry’s expansion goals. 
 
Speakers at the 12th annual European Textile Services Association (ETSA) Conference in Vienna in June, brought to the table a number of ideas for boosting industry growth. For example, TRSA Chairman Doug Waldman and President and CEO Joseph Ricci reviewed strategies for increasing market penetration by textile services companies in the U.S. “Public concerns about hygiene—particularly ...