Direct Sales (Part II): How to Effectively Grow Your Program

In our August issue, we discussed direct sales with executives from several TRSA Associate Member companies. Participants included Jimmy Arnett, manager, national account sales, VF Imagewear, Nashville, TN; Mike Carter, president, Century Place Inc., Charlotte, NC; Scott Delin, senior national healthcare executive, Superior Uniform Group, Seminole, FL; and Barb Herman, industrial laundry manager, SanMar Corp., Issaquah, WA. This month, we present the second of two articles on this topic.
 
What are the current market sectors in which direct-sales apparel is a popular item? 
 
Jimmy Arnett: Food & beverage, hospitality, construction industries, seasonal outerwear, sports ...

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