Reallocating linen, uniform and facility service corporate resources to serve different customer industries can be daunting. Support for members considering such a marketing challenge can be found across www.trsa.org with two of the most valuable resources in this respect available from the TRSA Store.

Perhaps your organization specializes in one of the four market sectors that define the industry’s customer base: food and beverage (F&B/restaurant), healthcare (inpatient/outpatient), hospitality (hotel/lodging) or industrial (all other industries; usually uniform accounts). In contrast, some operators cover all these; others may have two or three with none accounting for half the business.

Considering ...