TRSA has launched a digital and print media campaign aimed at raising awareness of the Hygienically Clean Food Safety certification among food-production and manufacturing professionals. This initiative is designed to educate key decision-makers on the importance of requesting certified hygienically clean laundering from their textile service providers to ensure compliance with food safety standards and protect product integrity.

“We spoke with Hygienically Clean Food Safety-certified members and their customers to learn which publications and websites they rely on for trusted information,” said Susie Jackson, TRSA’s senior director of marketing communications. “Our goal in building the media plan ...