I began my appointment as TRSA’s director of sales & service at the recent JCAM in Chicago. What an auspicious occasion it was.
 
The JCAM witnessed the largest turnout of TRSA committee members in many years. It would have been impossible for any attendee to return to their companies without “take home value.” 
 
I attended all conferences that the staff and various members thought would have an impact on marketing, sales and service. I spent many hours discussing the state of our industry with owners, managers and vendors. A common theme emerged: The “word ...