TRSA and Infinite Laundry recently developed a social media campaign to promote awareness of the linen, uniform and facility services industry and the impact that the industry has on environmental sustainability through water conservation. For two weeks leading up to Earth Day on April 22, TRSA posted content on social media and used digital marketing outlets to boost awareness among the public and the industry.

The ad (pictured at left) displayed an illustration of a commercial washer/extractor and boasts that the linen, uniform and facility services industry saves 30 billion gallons of water per year vs. home laundering. A link ...