Nearly two years out from TRSA’s centennial in November 2012, your association is leveraging technology to improve its communications capabilities, while enhancing the quality and quantity of content for members and increasing opportunities for advertisers. These improvements include strengthening our flagship publication, Textile Rental and broadening the channels by which we disseminate news and information about the textile services industry.
 
Advertising—more strategic input
 
Let’s begin with advertising, which makes it possible to produce and distribute Textile Rental. 
 
Advertisers recently received a letter from TRSA President Joseph Ricci outlining a new ...