Everyone knows that good relationships between your route reps and your customers are important, but what have you done lately to strengthen those ties? After all, your route reps are the face of your company. The impression they leave every time they interact with a customer will impact customer loyalty and ultimately, revenue retention. 
 
Some in our industry believe that relationships are built by customer appreciation days, cookouts and even entertainment such as providing them with tickets to sporting events. But this traditional paradigm has shifted over the last decade. Our buyers and decision makers are far ...