Expanding The Reusables Market—Partnering With Members On Market Research And Industrywide Messaging

Buoyed by stronger-than-anticipated membership renewals, a solid financial foundation, receipt of payroll protection plan (PPP) funds and a post-pandemic emphasis on hygiene, environmental-stewardship and supply chain sustainability, the TRSA Board of Directors has authorized an investment to research and develop industrywide messaging to:

  • Expand the market for reusable textiles,
  • Improve employee recruitment and retention, and
  • Generate awareness of the industry’s essential services.

In December, TRSA qualified for PPP funds and with direction from the Executive Committee based on 2021 budget concerns, we applied for and received PPP funding. Since February, the combination of higher-than-expected membership ...

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