‘Fashion with Service’—Promoting Uniform Rental

The nurses’ dresses shown above drew rave reviews from Washington DC-area news outlets whose reporters attended a 1963 fashion show cosponsored by the Linen Supply Association of America (LSAA) and the National Cotton Council.
 
The Nov. 14 exhibition of rental healthcare apparel also included a news conference that served as a kickoff for an LSAA ‘Sales Congress,’ which opened the following day. The media ‘hits’ that flowed from the fashion show included a bylined feature article in the Washington Star by ‘Eleni,’ fashion editor of that now-defunct newspaper. Titled, “Fashion Notebook: Uniformity Can Be Pretty Stylish,” her column ...

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