Five Initiatives for the Industry to Build Upon

Editor’s note: The following is excerpted from TRSA President and CEO Roger F. Cocivera’s State of the Association Speech at TRSA’s 95th Annual Meeting, June 10, in Las Vegas.
 
On my many trips to visit members or prospects, I’ll often face the question, “How do you keep going with such energy at your age?” My answer is, “If you stop moving, you don’t get anywhere.” Regardless of your age, but especially at mine, inactivity is not a good thing. Scientific studies bear this out. If you don’t use a muscle in your body, it gets weaker. Likewise ...

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