TRSA’s Marketing & Sales Summit, held at Caesars Palace in Las Vegas, kicked off on Dec. 12, 2018, with a Marketing & PR Committee meeting and a Welcome Reception. It continued the following day with educational tracks dedicated to marketing as well as sales, and a panel presentation featuring senior sales and marketing executives from four of the industry’s largest companies.

Matthew Pollard got things started on Dec. 13 with a keynote address titled “Identifying, Understanding and Growing Niche Markets.” Pollard is the author of the sales book The Introvert’s Edge. Each of the 70-plus Summit attendees received a copy ...