It was sometime in the mid-1990s.…Somewhere in New England—Vermont—if I recall correctly. It’s been a while. The program director for the annual meeting of the Northeast Laundry Association called to see if I would make a sales presentation during the convention.
 
“So the topic is sales in general?” I asked
 
“Not really, but yes,” he said. “Keep it as generic as possible, remembering you are trying to give industrial laundry operators more tools for selling. But if you can mix in service after the sale, that would be great.”
 
I agreed ...