The promotional drive for the industry’s premier trade extravaganza, Clean ’07, slated for June 11-14 in Las Vegas, is now in full swing. 
 
To help maximize turnout, show producers Riddle & Associates recently mailed 7-inch-square invitations to some 16,000 companies worldwide. This figure includes some 350 companies that have already booked space at the show, which is expected to exceed the turnout at Clean ’05 in Orlando, FL. 
 
“The invitations reach many more potential attendees than the 16,000 recipients,” said John Riddle, president of Riddle & Associates, of the mailing that reflects the theme ...