Dickies to Sponsor UK Motorcycle Race
 
Dickies recently signed a deal with 2016 British Supersport Championship series rights-holder and organizer MotorSport Vision to be named the title sponsor of the annual motorcycle race. “I’m delighted to welcome Dickies as a championship partner,” said MCE British Superbike Championship Series Director Stuart Higgs. “With their association with BSB over the past few years they have already created a very strong identity with the series, and I’m sure that this new partnership will raise this even further.” Maurice Morton, Dickies’ sales & marketing director (Europe), added that, “We have been ...