Grand Entrance—Riding a Rolls on the Route

Everyone knows how important image is for purveyors of luxury linens to high-end customers. That’s why Arrowhead Linen Service used company President Hal Birnkrant’s Rolls Royce for its inaugural delivery of table linens to the swank Villa Fontana Restaurant in Orange, CA. The delivery is captured in the photo above, which appeared in the December 1962 Linen Supply News. Featured (l/r) are Sales Manager Walter Tarwater, District Manager Robert L. Fortson and an unidentified maitre d’ “officiating at the ceremony.” A publicity stunt you say? But of course. … Yet by projecting a posh image, the Rolls differentiated Arrowhead from ...

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