When we began our sustainability journey as a company, we found no easy-to-follow roadmap. No two companies’ experiences are identical. But in our learn-by-doing approach, we picked up a few lessons that your company might value as you increase your own sustainability efforts and assume—or reinforce—a leadership position in your industry
 
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The language, like the vision, should be shared—Without a shared vocabulary, everyone will have their own definition of the company’s commitment to sustainability. For instance, early in our journey at GOJO, employees were using the terms “green” and “sustainable” interchangeably. It was ...