We all know the world’s changing. So what should TRSA and the associations representing your textile service colleagues in Europe do in response? The answer—based on a free-form discussion between TRSA executives and their European counterparts at an educational session at Clean ’09—centered on environmentalism, and crafting a positive message to promote the industry’s ‘green’ qualities worldwide.
 
Common interests 
 
“We’re in a new society,” said TRSA President and CEO Roger Cocivera of the changes washing over the U.S. economy, including the shift away from manufacturing and the embrace of environmentalism by government and the ...