Bruce Clark, DPH, a leading national authority on the healthcare, social, financial and marketing implications of the aging of America, will give the keynote address at TRSA’s Healthcare Conference this Nov. 18-19 in San Diego.
 
Clark will offer insights on the impact on the healthcare market due to the steady increase in mature consumers’ portion of the U.S. population. Their cost-consciousness is expected to become a more significant driver of how health services are delivered as the post-healthcare-reform insurance market incentivizes them to consider more alternatives (clinics, doctor’s offices, surgery centers, etc.) for less-expensive care.
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