COVID-19 is fueling a reinvention of the healthcare delivery system in North America. As laundry operators, your challenge is to work with C-suite healthcare executives to help them navigate this new world. Otherwise, your company could sink along with its hospital customers.

That was the message delivered by Jeffrey Bauer, Ph.D., a healthcare futurist and medical economist who addressed 70-plus online attendees during a recent one-hour TRSA webinar. Randy Bartsch, CEO, Ecotex Healthcare Linen Service, a regional operator based in Vancouver, British Columbia, with a total of seven laundries in Canada and the U.S., moderated the webinar.

Bauer, who will ...