Promoting the linen, uniform and facility services industry requires TRSA to connect to your customers and prospects through the news media outlets that they follow. To target promotions as closely as possible to individuals who influence the purchase of the industry’s services, campaigns have focused largely on trade or professional organizations as opposed to consumer or general business publications. Publicity and advertising aimed at executives, managers and professionals in healthcare provide a case in point.

The following media brands have figured prominently in the TRSA formula for promoting healthcare linen and uniform services, particularly the Hygienically Clean certification. Fees paid ...