Last year as TRSA prepared for its 2007 membership campaign, we set the bar for success pretty high. We were coming off of a truly historic year for the association in 2006, including setting attendance records at our events and enhancing the services—especially the one-on-one member support—we offer. Our goal upon entering the year was to grow membership by 10% in both operator and associate categories, while raising dues revenue through new memberships by 5%. For an industry going through corporate consolidation, some might have said we were setting ourselves up for failure. 
 
I’m pleased to report ...